Free Resource  ·  Leadership Communication

The SBI
Framework

A simple way to deliver
objective feedback

Most feedback fails before it's finished. It gets personal, vague, defensive or just quietly avoided. Situation–Behaviour–Impact changes that. Developed at the Centre for Creative Leadership, SBI gives you a clean, three-part structure that keeps feedback grounded in fact, not feeling. This guide shows you exactly how to use it.

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S
Situation
Set the context. When and where did the behaviour occur? Facts only, no interpretation.
B
Behaviour
Describe what you observed. Specific, observable actions. Not character judgements.
I
Impact
Explain the effect it had. On you, on the team, on the outcome. This is where it lands.

“Feedback is only as useful as the structure behind it.”

Phil Bush  ·  The Inspired Solution

What you'll find inside

Everything you need to start using SBI today

This is not a theory document. It is a practical, usable guide you can pick up, read in ten minutes and put to work in your next conversation.

The Inspired Solution

Ready to go deeper on feedback culture?

If this guide lands well, there is a great deal more where it came from. The Inspired Solution works with leaders and teams to build the communication skills, psychological safety and feedback culture that actually shifts performance.